Customer Experience – The New Battlefield

Customer Experience yesterday & today!

Customer experience has always been a key to business success and continues to be so in today’s wired, connected world.

Leading brands continue to invest in innovative technologies to provide truly amazing experience to their customers. There’s ever growing focus and investments into the customer experience and digital transformation initiatives.


Do You Know – The importance of having production-like environment for truthful load testing?

Performance testing is a complex activity where dozens of factors contribute to its success. The effective use of all these factors is necessary to get repeatable and consistent performance test results.

Recreating a production-like scenario is an essential part of the whole testing activity because minutest of the differences can completely invalidate the test results.


Is competition your real threat? Think again!

With a little over 2 months into my new job, several customer briefings, here I am, enlightened already with the concepts and importance of “performance”. I am referring to the performance of enterprise systems and applications.

I am beginning to realize that the bigger threat comes from within –Under-performance! No matter how compelling your offering is, a small issue (could be anywhere) can lead your customer out of the door, without a sale. This is what under-performance can do to you; hit you hard, much worse than your competitors.


What Do World-class Applications Have In Common With Sports Superstars?

Pick any – football, basketball, tennis, cricket, ice hockey or any other sports. I am sure your mind has gathered a few associated names already. Roger Federer, LeBron James, Lionel Messi, Sachin Tendulkar… All world-class payers within their domains.

Allow me to share my observations and thoughts influenced by a book from the bestseller author Malcolm Gladwell.

Consistency and Performance!